While it undoubtedly makes for a great website, there are various ways in which you can use WordPress to increase your lead generation.
In this article, we’ll explore some of these methods.
1. Use channel funnels
Channel funnels encourage your audience to partake in a challenge and simultaneously help you achieve your marketing goals. An effective challenge funnel has an outcome, action or transformation, a deadline, an attractive title and daily tasks to aid the challengers accomplish the outcome.
All these qualities will help you to target more audiences and give you a chance to convert in the future.
Here’s how the “Recurring Revenue Engine” used a three-day challenge funnel to generate leads. They invited users to attend a free workshop that promised to generate recurring revenue from a membership site.
You can leverage WordPress plugins, such as WooFunnels Funnel Builder, to build your funnels.
2. Improve your site’s loading speed
It’s said that 53% of users who visit your site from mobile will leave a page if it takes more than three seconds to load.
On top of this, search engines will rank your pages higher on SERPs if they load fast.
One of the main factors that affect the speed of your site is your website hosting service. Web owners who use shared hosting servers often find that their servers get very slow during peak traffic hours, so it’s recommended to switch to a dedicated host.
Moreover, to increase your website’s speed, store your data in the cache history. You can use a reputable CDN (content delivery network) like Cloudflare for that purpose.
Avoid adding large images to your site as they will slow down your site. Implement a tool like Pagespeed Insights to conduct a free assessment of how fast your site is loading and work on it.
You can hire a WordPress expert to optimize your website performance and see that everything from code to database and images is optimized.
3. Implement live chat
According to statistics from SuperOffice, 46% of customers expect companies to respond faster than 4 hours. At the same time, 12% want companies to respond within 15 minutes or less. On average, companies take 12 hours and 10 minutes to customers, which is too long for most customers.
Live chat can come to your rescue and help you generate more leads. It allows you to reply to customers’ questions right away rather than letting them wait for a representative to get in touch. Not only does it saves time, but it reduces workload and eliminates the need for human representatives.
4. Co-host webinars
To increase your leads, you can co-host webinars with brands that share a similar audience and offer complementary products or services rather than being direct competition. This will give you the chance to access a new audience and increase your leads.
To make sure that you get the maximum number of leads from your webinar, co-market the event to your respective lists.
Here’s how Kissmetrics co-hosted a webinar and shared the leads with HubSpot:
But before you co-host, ensure to do some research on potential partners. Go for a partner that offers high-quality content that will be suitable for your followers.
Also, promote your webinar to the right audience. You can leverage your current audience and also use paid advertising such as Google AdWords, Linked In and Facebook to reach new audiences.
5. Use contact forms
Research suggests about 74% of companies use online forms for generating leads. And of these, 49.7% reported that these forms fetch the highest conversion.
Lead generation forms, such as contact forms or newsletter opt-ins, are popular ways of generating leads on WordPress.
These forms gather crucial data like email addresses, contact numbers and so on. Some web owners even offer a personalized question in their registration form for customer segmentation and automate email campaigns.
Once the leads are captured, the marketing and sales team can tackle them and turn them into customers. Plugins such as WPForms will let you create customized contact forms that can easily integrate with marketing with email marketing tools and CRM platforms.
Here’s an example of BrokerNotes’ contact form:
They have used a multi-step form, and instead of asking users for personal info from the start, focus on the investors by asking what they can do to help. It helps them control the type of contact messages the investors receive.
One of the most common and effective ways to generate leads is through contact forms. There are beginner-friendly contact forms WordPress plugins like WPForms that will let you easily create beautiful contact forms. It seamlessly integrates with email service providers, including MailChimp and Aweber.
Also, you can add a redirect page after users successfully submit a form to boost sales, or add a newsletter signup option to your forms to collect inbound leads and build your email newsletter.
As users are already entering their email addresses in the form, they could be automatically signed up to receive your newsletter with their consent.
6. Use social proof and comments
Research from Sprout Social revealed that 40% of customers follow new brands based on recommendations from friends and family. Thus, you have to present your site as a credible source of info that they can rely on. That’s where social proof comes into play.
You can add anything, from client testimonials to customer reviews or logos to gain your visitor’s trust. When your visitors trust you, the chances of them converting increase drastically.
WordPress comments are also a kind of social proof for both search engines and organic website visitors.
Comments can build user engagement. When there are users’ comments on your website, it shows that they have gone through the page. And because they chose to engage with you, there’s a big chance that they will turn into a lead.
Here’s an example from Neil Patel’s blog:
There are options you can follow to generate leads from comments. First, you can use comment redirects to capture leads. Usually, users are redirected to the same page when they write a comment. You can redirect them instead to a thank you page or a special offer page after they submit their comment.
You can also use a comment subscription for WordPress. When users leave comments, they don’t usually don’t get notifications when someone leaves new comments after them. You can choose to send people notifications whenever a new comment is added. This increase your site’s page views and increase returning visitors, and give your brand both more recognition and further opportunities to convert commenters into leads.
7. Use exit-intent popups
Tools, such as OptinMonster, can determine if a user has the intent to leave a website. Based on a user’s mouse movement, you can show a popup when they’re going to exit your site.
It offers one last opportunity to the users to sign up prior to leaving the website. This popup doesn’t annoy users, as it shows up just when they are about to leave the site.
For instance, HubSpot uses its exit-intent popup to gather subscribers for their email list.
They also use a bit of social proof by revealing the number of people who have already joined their email list.
8. Host a contest or a giveaway
Running a contest or giveaway is a great trick to get more leads from your website. You can ask for their email address when users enter the contest.
Besides, after you set up your giveaway, you can offer people more entries by sharing your contest. This help to garner more leads. To get leads that are highly qualified, make your contest prize similar to what your target audience will like.
Thus, you can get the email addresses of leads that would be interested in what you are selling.
For instance, Videofruit’s contest that offered a $3000 worth 10-year subscription to LeadPages garnered them 2239 email sign-ups.
Besides, they could create a space for their brand and set up a better social media presence with the help of the contest.
9. Revamp your content marketing
Unless your content is fresh and gives users value or insight, it won’t be able to generate leads. Focus on creating high-quality content that users will want to read. When your site has valuable content, Google will rank it higher on SERPs. Thus, you can get increased organic traffic.
To create valuable content, you can use buyer personas and create content based on them. Find out your customers’ pain points and the issues that they are facing for which they need solutions and create content to solve those issues.
You can implement tools like Google Keyword Planner to research keywords your audience is looking up regularly and create quality content around it.
Businesses are always on the lookout for unique new methods for generating leads. Optimizing your WordPress website for lead generation might be the solution you’ve been waiting for.