Automation in PPC: How to be Ready for 2020Automation in paid search is not something new. You can trawl the web and find articles dating back to 2015 on Google’s automated bidding strategies.
However, they’ve probably never been so prominent on the radar until now, because PPC professionals have favoured manual techniques, years of hands on experience and have preferred to take control of their campaigns. So, what’s changed? And why should marketers be more interested now?