Building a constant stream of customers and prospects is something every new company should strive to achieve to survive and compete successfully with the ‘big boys’. More customers mean more revenue and profits and a better chance to grow.
While acquiring new customers is never the easiest of tasks, it can be a breeze when you apply the right tactics from the beginning.
We share five unique ways to accelerate customer acquisition and boost the growth of your new business.
1. Content marketing
Which purpose is your business aiming to serve the industry in which it operates? Content marketing clarifies this purpose to the target audience and enlightens consumers on the benefits and solutions that your brand has in it for them. In the face of competition, this strategy also defines exactly the aspects that differentiate you from the rest.
For content marketing to be an effective tool for acquiring customers, you need to take into consideration a few factors. First, your content must prove beyond doubt that it has sufficient value to offer to the consumers. Also, it must be original in the way it solves an existing problem or filling a gap in the market. With in-depth research and analysis of the market, getting it right with content marketing becomes an easy victory.
2. Social media
Social media has grown tremendously in the past decade and is now considered by many successful companies to be a revolutionary vehicle for customer acquisition and growth. Besides offering a potential customer base, it also acts as a reference point for brands that want to understand what users want and the existing gaps in the market. For startups, it provides a platform to get relevant exposure, increase brand awareness, and improve through competition comparison.
Nearly all popular social media platforms have paid packages for businesses looking for quick wins and growth. For example, Facebook has sponsored ads, Twitter has Content Promotion, while you can also use ad networks by Instagram, LinkedIn, and many others for the same results. Boost your startup’s brand awareness and build a loyal following by implementing proven social media strategies.
3. Email marketing
Emails are without a doubt the most popular mode of business communication, and it’s easy to see why. Their inherent design allows companies to target a specific audience and also build a lasting rapport with customers through interactive marketing.
Startups can leverage the immense power of emails to promote their existence and products. In addition, they can use them to analyze their market and products to determine what works and what doesn’t. For example, using modern email tools like autoresponders or CRM apps, you can easily assess how prospects are interacting with your brands and products. What’s more, you can automate email marketing to focus your efforts on developing your new business.
4. Customer retention
Although this tactic doesn’t add the number of customers your startup has, it helps you keep the current ones for guaranteed business. If you’re able to retain your existing customers, moving forward you’ll have the confidence and morale to keep doing what you do. In addition, these people are your network thus you can employ them to your advantage.
According to multiple studies, a business that retains its customers spends less on marketing than those who look for new additions. The owners strive to satisfy the few clients in hand to build an outstanding reputation which then sells the brand on their behalf. For them, what works great is to invest in what they have rather than throwing money on what they don’t.
In business, customer retention strategy entails investing in connections and networks to grow oneself.
5. Search engine optimization (SEO)
Have you wondered why most online businesses work so hard to try and rank well on search engines? Well, the truth is 61% of internet users do some research on a product or brand online before they can make a purchase. This includes going to Google and other search engines like Bing and DuckDuckGo to find out more about the product they’re interested in.
Search engines dig for information from all over the web and display relevant results to searchers in a matter of seconds. Learning how these engines work and implementing the same for your online business will help you rank well for your products and services. As a result, you’ll attract qualified traffic to your online business and possibly convert these visitors into leads or buying customers.
6. Paid search marketing
If you have a sufficient budget for promoting your new business or want to speed up your marketing efforts, using paid search strategies like Pay Per Click (PPC) or sponsored listings can be a great idea. Google, for example, runs an ad platform known as ‘Google Ads’ that allows you to create paid advertisements that appear alongside organic results. Others like Bing and Yahoo also have their own ad networks which you can use to boost traffic for quick results when looking for more leads and customers.
How are you promoting your startup and attracting new customers for your products and services? We’d love to hear your feedback.