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Report LinkedIn The Sales Leader’s Guide to: Social Signals

The Sales Leader’s Guide to: Social Signals

Signals of intent can include anything from typing in a relevant search query to visiting a product page on a website, however, many of these signals are difficult to act on.

It’s tricky to identify the individuals sending them. When prospects with intent download a marketing asset and fill in a data capture form you should receive them as a lead – but what of the many buyers who never do this?

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This guide to social signals will include:

  • What constitutes a signal of intent?
  • The value of social signals of intent
  • The five social signals
  • Turning signals into action
  • LinkedIn sales navigator