The Sales Leader’s Guide to: Social SignalsSignals of intent can include anything from typing in a relevant search query to visiting a product page on a website, however, many of these signals are difficult to act on.
It’s tricky to identify the individuals sending them. When prospects with intent download a marketing asset and fill in a data capture form you should receive them as a lead – but what of the many buyers who never do this?
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This guide to social signals will include:
- What constitutes a signal of intent?
- The value of social signals of intent
- The five social signals
- Turning signals into action
- LinkedIn sales navigator