How Can Gamifying Sales Boost Numbers?


Insights for ProfessionalsThe latest thought leadership for Management pros

Tuesday, July 10, 2018

Introducing gamification to your sales team could see your conversion and performance rates sky rocket - and here's why.

Article 3 Minutes
How Can Gamifying Sales Boost Numbers?

Sales gamification is a trend that is catching on. Teams all over the world are using game mechanics to encourage high-value behavior among their employees. But why is the initiative so effective, and how can it be used with your own colleagues?

Fits each employee personality

It's well accepted that all of us learn differently and this is a crucial factor behind the success of sales gamification. Through game dynamics, you can design a program that works effectively for all members of your team based on how they are personally motivated. This is important if you want long-term behavioral changes to occur, rather than a quick but short spike in performance.

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Encourages collaboration

The modern workplace is very different to that of just a decade or so ago. Now, workers can be anywhere in the world and perform their job, while flexible working hours are becoming a more popular option for employers looking to make their company more family-friendly. This means finding ways to motivate and drive employees that work the regular 9-5 office shift, as well as remote and flexible workers, is crucial. Sales gamification can achieve this. By finding methods that encourage each professional as an individual, it doesn't matter what time they are logging on or where they are - they can still engage with the initiative at the same level.

Makes goals clear

Although the benefit of having SMART goals in place has been well publicized, many companies are still failing to implement these properly. Sales gamification allows you to set clear targets for your team and a definite timeline. This means there's no need to discuss the semantics of what success looks like to your team, as a properly implemented program will have a clearly defined structure employees can progress through.

Encourages autonomy

Gamification strategies put control back in the hands of employees. Autonomy is one of the core elements that professionals crave from their role and this can be achieved with the right sales gamification program. As long as you ensure it's accessible to everyone, the results they see will largely be down to them.

Gamification should also give employees a much clearer idea of where their strengths and weaknesses lie and what behaviors they can change to improve.

Create an engaging workplace

By encouraging better collaboration and drive in employees, sales gamification creates a competitive but supportive working environment for professionals to develop themselves in. Not only could this lead to a boost in employee retention, but it also makes skill sharing between teams much easier.


In these ways, gamification strategies can help teams to boost their sales and performance numbers. Of course, any initiative is only going to be successful if the right measures are taken to implement it. There needs to be a clear cross-departmental strategy on the best way to develop and introduce game mechanics and dynamics that work for your team.

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