15 Sales Tool Statistics You Should Know

Succeeding in sales isn’t easy, especially in today’s environment when the competition has only grown exponentially, and prospects are getting smarter. Besides top sales skills and excellent knowledge about your brand and products, it’s essential to have access to modern sales tools to close more deals.

Sales tools not only make the job of salespeople easier, but they also empower them to outperform their competitors. There’s a wide range of tools available that help effectively manage every aspect of sales, such as:

• Customer service
• Sales automation
• Account-based selling
• Sales analytics
• Sales gamification
• Sales acceleration
• Sales intelligence
• Customer relationship management

Companies that don’t keep up to date or invest in these sales technologies could risk their overall sales growth. Today, investing in sales tools has become as important as investing in the best sales talent. Did you know, 79% of sales teams currently use or are planning to use sales analytics tech to increase efficiency?

Selecting the right tools depends on various factors such as your type of business and industry, sales team strength, type of sales deals, budget, sales technique, sales plan, etc. Make sure that you factor in all the requirements before you make a final decision.

Furthermore, you may require to take the trial and error approach to find the right combination of sales tools for your team. Make sure you measure the performance of each tool you use to determine which ones best fit your sales process and the needs of your sales team.

Regularly updating your sales tech stack plays a significant role in reaching your sales goals and achieving more than your competitors. Take a look at the infographic below to learn how companies utilize sales tools to stay ahead of the game.