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Webinar Understanding Catchwords and Hype Cycles

Understanding Catchwords and Hype Cycles

Join our next webinar with Mika Pantzar (Ph.D.), a well-known professor (Consumer citizenship) in Consumer Society Research Centre at the University of Helsinki. Mika specializes in technology and consumer research. In his recent study, he has looked into the diffusion patterns and dynamics of digital economy catchwords and their fast-paced transition through hype cycles.

Watch Webinar

Webinar Snap shot

Key takeaways from this webinar include:

  • Gartner and the technological hype cycle model
  • The hype cycle logic: Analyzing catchwords via digital sources, patent records, media archives, academic research, and Google trends
  • The power of words in the hype cycle research
  • Analyzing AI and Hyperautomation from an Academic Perspective