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Case Study DICK'S Sporting Goods Centralizes Identity for 1.5M+ Customers

DICK'S Sporting Goods Centralizes Identity for 1.5M+ Customers

Using Auth0 services, DICK’S consolidated multiple identity platforms, simplifying the CX and increasing sign-in rates 4.8% YoY.

With over 800 retail stores and $9.58B in annual revenue, DICK’S Sporting Goods is one of the largest omni-channel sporting goods retailers in the U.S. But as more athletes began using technology to enhance their ability to perform their best, DICK’S knew they had to be more than a brick and mortar retailer with a website to serve the athletes of the future.

Report Snap Shot

“When we started looking at how we could reduce customer friction, the five different experiences with four different logins became the primary focus point,” Principal Software Engineer, Nathan Milliren, explains. “No matter what we did to improve authentication experience we needed to make sure that experience was the same no matter what touchpoint the customer came from.”

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