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  • Outletcity Metzingen Engages 4.2 Million Shoppers with Juniper Wi-Fi
Case Study Outletcity Metzingen Engages 4.2 Million Shoppers with Juniper Wi-Fi

Outletcity Metzingen Engages 4.2 Million Shoppers with Juniper Wi-Fi

Millions of people from around the world come to Outletcity Metzingen in Germany for an exceptional shopping experience at more than 500 premium and luxury brand stores, both online and onsite.

Digital elements, including Outletcity’s online shop, the Outletcity Club app, and interactive screens at partner brands like Tommy Hilfiger, enable online purchases, blurring the boundaries between in-store and digital retail experiences. Wi-Fi also enables innovative digital solutions like digital queue management, which is a game changer in these times of coronavirus.

Report Snap Shot

“To achieve greater digitalization of the shopping experience, we needed an excellent network infrastructure. A Juniper network enables us to deliver that experience.” - Simon Drees, director of omnichannel services and innovations, Outletcity Metzingen

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