How to Make Your Company Attractive to Top Talent


HR Insights for ProfessionalsThe latest thought leadership for HR pros

Wednesday, January 3, 2018

Advertising your company in the right way is essential for making sure it secures the best talent possible.

Article 2 Minutes
How to Make Your Company Attractive to Top Talent

Making your company look attractive to prospective candidates is the best way of securing the top talent in your organization. But how can you do this without appearing in a negative light?

There are simple ways that you can advertise your business without it looking like a hard sell.

Encourage staff to make recommendations

If you are looking for new candidates for specific roles, you should encourage current employees to recommend people they know for the job. Of course, this relies on your staff thinking highly of you as an employer, but it's one of the best ways to make your business look attractive to the best talent in the industry.

Showcase your expertise with examples

Many people struggle with what to put on their website, but showcasing what you have achieved as a company is a fantastic way to appeal to top talent who may be looking for a new job. You can do this by using the badges of clients you have worked with or highlighting the success of your most recent campaigns. Of course, you can also showcase any awards you've received or been nominated for, and the results of customer or employee satisfaction surveys.

Head hunt

If you have someone who can dedicate some of their time to recruitment, use sites like LinkedIn to hunt down candidates with the right experience and expertise. People are always flattered when they are specifically selected for a role, rather than having to send in an application. It's also a great way of securing talent who may not be actively looking for a new job. As an employer, it makes you look proactive and as though you value the professionals who work for you.

Show your employees off

Making corporate videos can be exceptionally cheesy, but there are loads of ways you can showcase the talent you already have working for you without being cringe-worthy. It can be something as simple as going Live on Facebook or using your social channels in another way, but having something that shows how talented your staff are is a great way to make your company shine.

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