Build vs. Buy for Lead Management & Revenue Operations

It’s one of those weighty business decisions with make-or-break consequences: should we build our own solution, or buy something off-the-shelf? Getting this decision wrong not only wastes precious resources - both time and money - but also grinds your growth to a halt. It’s simply a decision where you can’t afford to make a mistake. This question is particularly important when it comes to Revenue Operations (aka RevOps), the people, processes and technologies that govern your go-to-market (GTM) motions. RevOps sits at the center of an organisation’s GTM strategy, and when it stalls, so does that company’s ability to grow.