Which Marketing Tools Does Your Business Need?

Marketing Insights for Professionals
The latest thought leadership for Marketing pros

With businesses wanting to stay ahead of their competition by investing in the most prominent and tactical MarTech tools, the MarTech landscape will only keep growing.

23 November 2022

6 minutes

According to Gartner, around 68% of CMOs planned to up their marketing technology spending in 2021. The reason for this growth is strongly linked to the distress the COVID-19 pandemic has caused for many companies, and the subsequent acceleration of their digital transformation efforts.

Yet with this growth and the proliferation of new MarTech solutions and tools, marketers are finding it harder to choose the ones that fit their business objectives and needs. In fact, there are approximately 9932 marketing technology solutions available to industry professionals in 2022 according to Statista - an increase of 9582 tools in only one decade.

Learn more: The Modern Marketer's Guide to MarTech