Next-Gen Luxury: AR Technology, Appointment-Based Shopping and the Rise of Gen Z
The pandemic has caused massive shifts in consumer spending, shopping patterns and behaviors across all sectors, including luxury retail.
This report looks at how luxury brands are adapting to digital acceleration and transforming their business and customer experience models to re-create the luxury experience online, via tools such as AR technology, livestream shopping, clienteling and more. Download this report to learn more about how the luxury sector is rethinking its approach to physical retail, tapping into stores as hubs for omnichannel strategy and appointment-based shopping.
Report Snapshot
- The Luxury Consumer: Shifting Needs and Shopping Behaviors
- The Shift to eCommerce: AR and Livestreaming Amplify Digital Shopping
- Translating the Brand Through Design and Technology