How RTL+ used Braze AI Agent Console to personalize streaming recommendations at scale

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RTL+ had already built a sophisticated segmentation foundation in Braze. The platform knew exactly who should receive a message and when. The challenge was making every message feel individually relevant. While RTL+ excelled at audience selection, the team believed there was still significant opportunity to improve engagement by personalizing the message itself.

Case study snapshot

  • 21% Higher Engagement: AI-personalized copy drove a ~21% uplift in watch time.
  • 40% Higher Open Rates: Dynamic, AI-generated messaging significantly boosted open rates.
  • Scale via 20+ Signals: Leveraged ~20 data points per user to auto-generate personalized campaign variants.

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