A marketer’s guide to AI agents

Report Cover
The pressures marketers face to adopt AI seem to be rising faster than inflation, while headcount stays stubbornly flat. The rise of AI agents, algorithms that act autonomously on a marketer's behalf to achieve a goal, has heightened both the pressure and the hype. In such a climate, marketers can be forgiven for feeling that they had better be using AI for something, even if no one has made it especially clear exactly what, or why.

Report Snapshot

  • How AI agents help brands break through their roadblocks, and how marketers can get started

  • Addressing the experimentation roadblock

  • Overcoming the data roadblock

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