How brand equity is shifting in the age of AI shopping

Ask an AI shopping tool to recommend a product, and you won’t see traditional brand signals—no recognizable logo, no eye-catching packaging, and no premium shelf placement. Instead, AI search agents evaluate products strictly by specs, star ratings, price, and authentic customer consensus. Watch this on-demand session with retail industry expert Kiri Masters and Bazaarvoice CMO Douglas Straton to discover how AI is reshaping product discovery and what brands must do to protect and build authority on the digital shelf.

Webinar Snapshot

The Evolution of Brand Equity: Understand how AI engines shift the competitive landscape from visual brand recognition to algorithmic recommendations.
The AI Discovery Playbook: Learn actionable strategies for emerging and established brands to build immediate trust when AI bypasses traditional advertising.
The Power of Structured UGC: Discover why high-volume ratings, reviews, and Q&A act as vital training data for AI models recommending your products.
Real-World Execution: Hear practical examples of how leading brands and retailers are already adapting their digital strategies to win AI discovery.

What is your primary challenge with User-Generated Content (UGC) right now?

Collecting content: Regularly gather steady volume/contextual depth of authentic reviews, photos, and videos across product line

Driving on-site engagement & conversions: Showcase existing content effectively to convert shoppers

Expanding reach: Distribute UGC across retail partners, social, and search channels

Maximizing discoverability: Making UGC visible wherever shoppers are searching

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