The Curb Cut Effect: How Digital Accessibility Elevates UX for Everyone

Digital accessibility is more than just a compliance requirement; it’s fundamental to delivering seamless, intuitive user experiences. When organisations remove barriers, digital products and content become easier to use for people with disabilities. But the impact extends further. Best practices that support accessibility often result in a better experience for everyone, a phenomenon known as the curb cut effect, and one of the most compelling arguments for embedding accessibility into digital services.

Article snapshot

How digital accessibility translates into business outcomes
Turning the curb cut effect into a competitive advantage

Has your organization experienced any of the following in the past 12 months?

A customer or prospect raised accessibility concerns during a sales or renewal conversation

Accessibility requirements came up during an RFP or procurement process

Internal leadership flagged accessibility as a compliance or risk priority

None of the above

Your organization received a legal demand, complaint, or audit related to accessibility

Where is your organization in addressing its digital accessibility needs?

Building a business case or securing budget

No active plans at this time

Piloting or testing an approach

We have a solution, but are looking to expand or replace it

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