How Castrol migrated legacy data to unlock seamless retail syndication

Migrating years of historical product reviews and ratings without losing valuable SEO equity or customer trust is a major hurdle for global brands. Disjointed review data creates gaps on retailer product detail pages (PDPs), leaving shoppers without the social proof needed to make confident purchase decisions. Discover how automotive giant Castrol successfully executed a complex legacy data migration to streamline their review distribution across a vast retail network.

Report Snapshot

Preserved Historical Review Data: Seamlessly transferred years of valuable user-generated content without losing ratings or customer trust.
Accelerated Retail Syndication: Distributed high-converting reviews across partner retail PDPs to maximize product visibility at checkout.
Eliminated Content Silos: Built a unified review management system to streamline syndication across global digital storefronts.
Boosted Shopper Confidence & Conversion: Ensured potential buyers are met with consistent, high-volume social proof everywhere they shop.

What is your primary challenge with User-Generated Content (UGC) right now?

Collecting content: Regularly gather steady volume/contextual depth of authentic reviews, photos, and videos across product line

Driving on-site engagement & conversions: Showcase existing content effectively to convert shoppers

Expanding reach: Distribute UGC across retail partners, social, and search channels

Maximizing discoverability: Making UGC visible wherever shoppers are searching

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