Did you know that two-thirds (60%) of consumers would pay more for goods if the brand offered a better customer experience, even in a tough economy? What’s more, a further 80% said they would be more inclined to purchase from a retail brand that provided a personalised shopping experience.
Those in the know have already begun to utilise these facts, which is why we have seen an increase in social commerce, influencer marketing and augmented reality (AR) shopping experiences.
But how do you go about advancing your customer experience in today’s competitive market?
Well, having a 360° view of your customers is the cornerstone of data-driven marketing and being able to offer personalised customer experiences (CX). So if ever there was a time to think big, grow rapidly and break new ground with the demanding retail consumer, it’s now.
And 360° customer profiles can help you to do this.
These profiles contain the all-important customer attributes and details needed for insightful data analysis. The insights gathered can then be used by forward-thinking retail brands to help them create targeted marketing campaigns, personalised experiences and more.
In order to determine what these attributes are and to gather the right information, retailers must track their customer’s online journeys and buying habits, particularly through their e-commerce website.
Below, we’ll take a look at what these profiles entail, why they’re so beneficial to retail today’s brands and how you can take your business to the next level with 360° customer profiles.