How to Build and Futureproof Your Programmatic Strategy

Marketing Insights for Professionals
The latest thought leadership for Marketing pros

Privacy changes and customer preferences are challenging programmatic advertising – here’s how to create a winning ad strategy that futureproofs your brand.

1 August 2022

Programmatic technology has altered the way that brands connect with their customers in recent years, and it’s become a go-to technology for advertisers. In 2022, 90% of all digital display ads will be done programmatically, and over $120 billion (USD) will be spent on this type of advertising.

By automating and personalizing ads to users, marketers have been able to tap into the holy grail of online advertising. But as consumer privacy continues to pose a challenge, developing an evergreen strategy will be the biggest hurdle.