60% of Content Marketers Struggle with Personalization
Sitecore
Own the experience
Artificial intelligence (AI) gives content marketers greater potential to achieve personalization - something that’s becoming increasingly important and valuable in the modern marketing industry.
18 September 2019
AI is a concept that’s proving increasingly significant and influential for practically every industry with each passing year.
According to Gartner, disruptive technologies like AI are set to reshape business models as we know them.
“AI is being embedded in many existing products and services, as well as being central to new development efforts in every industry. Gartner’s AI business value forecast predicts that organizations will receive $1.9 trillion worth of benefit from the use of AI this year alone.” - John-David Lovelock, research vice-president at Gartner
Content marketers in particular have a lot to gain from AI, especially in one area where it has never been more important to meet the escalating demands of customers: personalization.
