5 Best Practices for Streamlining Your Personalization

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Companies like Amazon and Netflix have set the bar high by creating sophisticated systems for personalized recommendations, building customer expectations that now extend to all businesses.

9 October 2020

The case for personalization is clear - 91% of consumers say they’re more likely to shop with brands that provide relevant offers and recommendations, and they’re willing to pay more for a great experience.

Marketers too seem convinced of the benefits, with 89% of digital businesses investing in personalization, as well as 79% of retailers. But personalization is a game with many parts: strategy, data, content and technology. Which means implementing a personalization program can seem daunting due to the cost and time involved.

Are you looking to streamline your personalization efforts – or to start off on the right foot? Here are five best practices to consider.