Virgin Media O2 cuts campaign QA time from hours to seconds with BrazeAI Operator™
As Virgin Media O2's campaign programs grew in complexity, their QA process struggled to keep pace. Checking hundreds of elements across large campaigns was manual, error-prone, and time-consuming, sometimes taking up to six hours, with some updates requiring two full days of rework.
Case study snapshot
After partnering with Braze, QA tasks that previously took hours now complete in seconds, and builds that required two days of iteration now take approximately 15 minutes.
Read this case study to discover how they achieved their goals, stronger engagement, healthier competition, and a growing pipeline of AI-led innovations.