Uswitch turns AI-optimized subject lines and CTAs into a smarter path to smart meter connections
Uswitch is a UK comparison site helping consumers switch energy, insurance, broadband, and mobile providers. Because prices shift substantially, many households review their options annually to find a better deal.
Case study snapshot
Uswitch shifted their marketing strategy from a web-first model to driving mobile app engagement for retention, but creating and testing subject lines and CTAs by hand was slow, prone to bias, and hard to sustain in high-volumes. Its CRM team adopted BrazeAI Content Optimizer™ to test subject lines and CTAs across onboarding, seasonal, and reactivation email journeys.
Read this case study to discover the results Uswitch achieved by partnering with Braze.