Dayuse moves from generic messaging to AI-powered personalization with BrazeAI Agent Console™

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As the global leader in daytime hotel services across 30 countries, Dayuse's priority is to proactively optimize customer lifetime value. To prevent softening repeat booking rates, the team sought to move beyond standard re-engagement and deliver a more individualized experience. But managing personalization and local nuances across dozens of markets and languages required a more scalable, AI-driven approach to maintain their competitive edge.

Case study snapshot

  • Improve repeat conversion rates
  • When personalization reaches its limits
  • After BrazeAI Agent Console™: Fewer slow-downs, more visibility
  • Achieving measurable and meaningful lift across the funnel

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