How Gymshark Centralizes UX for 250K Monthly Users With Auth0
Leading conditioning brand Gymshark estimates savings of £900,000 per year while improving user community experience.
Gymshark already used Shopify’s authentication for their ecommerce sites. Their first thought, when their engineering team began creating the Gymshark Conditioning Workout App, was to use that same authentication system for the app. But it became apparent that wasn’t a good idea. They began looking for a universal login solution that would unite user accounts across their fifteen different retail sites (each of which had their own separate login) as well as on the app.
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“User experience is the most important thing that we as engineers do. So the system behind the scenes should be doing the hard work, and the user experience to the end customer should be seamless and as simple as possible.” - Dan Lake, Engineering Director