How to collect video reviews

Turn customer videos into your highest-coverting channel Static product pages are quietly losing your sales to competitors who leverage authentic visual proof. Modern shoppers expect dynamic, social-native video experiences directly on your site, and written reviews alone are no longer enough to drive conversions.

Report Snapshot

The Power of Authentic UGC: Discover why authentic customer video reviews outperform brand-produced videos by 36% and why 84% of consumers make purchases after watching brand videos.
Overcoming Execution Friction: Learn actionable strategies to systematically collect customer content, automate brand safety and rights management, and streamline your technology stack.
PDP Transformation: See how incorporating TikTok-style swipeable galleries, picture-in-picture functionality, and shoppable product tags can triple time-on-site and dramatically boost conversion rates.
Proving Real ROI: Get a step-by-step KPI framework to measure conversion rate lifts, average order value (AOV) increases, and attributed revenue.
Catalog Prioritization Framework: Access a 2x2 implementation matrix to identify which products need video first to achieve maximum impact.

What is your primary challenge with User-Generated Content (UGC) right now?

Collecting content: steady volume/contextual depth of authentic reviews, photos, & videos

Driving on-site engagement & conversions: Showcase content effectively to convert shoppers

Expanding reach: Distribute UGC across retail partners, social, & search channels

Maximizing discoverability: Making UGC visible where shoppers are searching

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