Search and Product Reviews: Best Practices for Improving Conversion Rates

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Product reviews are a critical part of the customer journey, with as much as 93% of consumers consulting a product review before making a purchase.

Report Snapshot

In this eBook, we look at best practices for optimizing the impact of product reviews.

Key learnings/takeaways:

  • How different consumption states reflect user intent
  • Best practices by market leaders like Amazon, TripAdvisor and Influenster
  • The future of engaging users with product reviews