Tech Trends and BNPL. The Changing Face of the Beauty Industry

Report Cover
The "Tech Trends and BNPL: The Changing Face of the Beauty Industry" guide is a critical resource for beauty retailers. It explores how cutting-edge tools like AI-driven analysis and virtual try-on are transforming how customers engage with products. It also highlights the rising influence of Gen Z, who are driving trends and sales in categories like fragrance.

Report Snapshot

  • The guide showcases the power of Buy Now, Pay Later (BNPL) services.
  • It demonstrates how Afterpay helps brands attract valuable Gen Z and Millennial customers, and unlocks results.
  • For businesses who offer Afterpay at checkout, 37% report an increase in basket size and 53% seeing an increase in repeat purchases.

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