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19/08/2019 Becky Rogers
Quite informative. Customer relationship management is about people rather than technology and your CRM software is simply the supporting act. It incorporates an overall business strategy with input from sales, marketing, and customer service, identifying all potential touchpoints that occur during the customer journey. Once you’ve built a successful CRM strategy, you’ll also build customer trust and loyalty. This will help you to retain your current customers and win over new prospects to grow your business. Use of tools like CSAT.AI, DigitalGenius, Salesforce Einstein makes all this possible.