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Retargeting Software

Retargeting software refers to a type of digital marketing tool that helps businesses re-engage with potential customers who have previously interacted with their brand or website. It uses cookies to track users' online activities and displays targeted ads to them across various platforms, such as social media and websites. This strategy aims to increase brand visibility, encourage repeat visits, and ultimately drive conversions. For example, if a user visits an e-commerce website but leaves without making a purchase, the retargeting software can display relevant ads for the products they viewed, reminding them to complete the purchase. Retargeting software is an effective way to stay top-of-mind with potential customers and boost overall marketing performance.

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Criteo

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<p>Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. We&rsquo;ve built the Criteo Commerce Marketing Ecosystem: an open, secure, transparent, and fair environment where retailers, brands, and publishers collaborate to put data into action at every point of the purchase journey. Its value to our clients lies in measurable performance in the form of sales, and profits.</p>

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Mailchimp

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Mailchimp is an all-in-one marketing, automation, and email platform that caters to businesses of all sizes. With its user-friendly interface and comprehensive features, Mailchimp enables users to create, send, and analyze email and ad campaigns. The platform offers tools for email marketing, audience segmentation, marketing automation, landing page creation, social media advertising, and more. Mailchimp is widely recognized as a leading email marketing and automation brand, providing businesses with the tools they need to grow and engage their audience effectively. Trusted by millions of users worldwide, Mailchimp is a popular choice for businesses looking to optimize their marketing efforts and achieve better results.

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Hibu

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Hibu is a renowned digital marketing company that offers a range of services to businesses looking to enhance their online presence. With a focus on small businesses, Hibu provides solutions such as website design, social media marketing, SEO services, pay-per-click (PPC) management, reputation management, and listings management. They aim to empower businesses by driving better results through customized websites, targeted advertising, and constant monitoring. Hibu also offers tools for review monitoring and customer reviews management, enabling businesses to collect and share customer feedback. Their services cater to individuals, freelancers, and small businesses, allowing them to uncover new opportunities and win more business online.

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theTradeDesk

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theTradeDesk is a leading independent media buying platform that powers the open internet. Their platform empowers marketers to effectively reach and engage their target audiences through a more relevant ad experience. With a strong focus on data management and advertising technologies, theTradeDesk enables marketers to maximize their cross-device insights and leverage behavioral targeting for enhanced campaign performance. The company offers a comprehensive suite of tools and solutions, including a data management platform (DMP), demand-side platforms (DSPs), and real-time bidding capabilities. Their services are utilized by businesses and marketers seeking effective online advertising, behavioral targeting, and data management solutions.

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Outbrain

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Outbrain is a technology company that powers the discovery feeds on various media platforms. They are known for their native advertising platform, which provides recommendations for relevant content to users based on their interests. Outbrain's recommendation engine helps publishers and advertisers deliver personalized content to engage their target audience effectively. With their extensive reach and partnerships with major media outlets, Outbrain enables businesses to increase brand exposure and drive business results by engaging people across the open internet. Their services are utilized by a wide range of companies, including publishers, advertisers, and marketers, who aim to leverage native advertising to reach and connect with their desired audience.

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AdRoll

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<p>Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.</p>

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Adikteev

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Adikteev is a leading mobile marketing platform and demand-side platform (DSP) that specializes in app retargeting, churn prediction, and user acquisition. The company offers advanced software and services to help app marketers boost their performance and engage users effectively. With a focus on app re-engagement, Adikteev has established itself as a key player in the mobile advertising industry. Their solutions and technologies cater to game publishers and app marketers looking to optimize their app engagement and drive growth. Adikteev's expertise and innovative approach have positioned them as a trusted partner for performance-driven app marketing campaigns.

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Kevel

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Kevel is a leading software company that specializes in retargeting solutions. With their innovative APIs, Kevel empowers engineers and product managers to easily create and launch fully customized retargeting campaigns. Their services are widely used by businesses that aim to engage and convert their website visitors, bringing them back to their site through targeted ads. Kevel's advanced retargeting software enables businesses to enhance their marketing strategies by reaching out to potential customers who have already shown interest in their products or services. By leveraging Kevel's cutting-edge technology, businesses can optimize their advertising efforts and maximize their conversion rates.

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TargetBay

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TargetBay is an e-commerce marketing software company based in Atlanta, USA. Founded in 2016, TargetBay offers a wide range of tools and solutions to enhance online businesses' marketing strategies. Their services include automated email marketing campaigns, user-generated content collection, retargeting ads, and personalized customer experiences. TargetBay's software is designed to cater to medium and large companies in the e-commerce industry. Their tools help businesses drive customer engagement, increase conversion rates, and optimize marketing efforts. With TargetBay, businesses can create targeted campaigns, capture customer reviews, and deliver personalized experiences to improve overall sales and customer satisfaction. TargetBay's solutions are highly valued by online store owners looking to enhance their marketing strategies and increase their online presence. Their comprehensive suite of services enables businesses to effectively reach their target audience, leverage customer data, and drive growth in the competitive e-commerce landscape.

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Feathr

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Feathr is a comprehensive marketing platform that offers digital marketing tools for associations, nonprofits, credit unions, and events. With their Nonprofit Marketing Platform, Feathr empowers organizations to truly understand their audience and run integrated marketing campaigns that target each individual. Their platform provides detailed analytics, targeted digital advertising, social ads, peer-to-peer marketing, and more. Feathr's services include geofencing software, which allows businesses to target specific locations and grow their audience. Their Flights feature enables teams to create and replicate successful marketing strategies across various channels, such as social media, email, and mobile. Feathr is trusted by a wide range of clients who rely on their cutting-edge marketing solutions for effective audience engagement and campaign management.

The Ultimate Retargeting Software Buyers Guide

Are you looking for the best retargeting software for your business? Our comprehensive buyer's guide highlights key features and benefits to help you make the right choice.

Are you struggling to get the results you want for your business through online advertising? Do you find yourself wasting money on clicks that never turn into conversions? If so, you're not alone. Every business owner knows that getting your message in front of the right people is crucial, but it's not always easy. That's where retargeting software comes in. It can help you reach your target audience more effectively, turn clicks into conversions, and ultimately grow your business. In this buyer's guide, we'll explore everything you need to know about this solution, so you can make an informed decision and start seeing remarkable marketing results.

What is retargeting software?

This is a powerful tool that enables companies to track and target visitors who have interacted with their website or digital advertisements. The software uses cookies and other tracking technologies to monitor user behavior and gather data, which can then be used to serve targeted ads across various channels.

The solution is commonly used by businesses of all sizes and industries such as ecommerce companies, B2B organizations, and businesses in the hospitality and travel industriesto improve their marketing efforts and increase conversions. Some of its most common use cases include:

  • Abandoned cart follow-up: E-commerce companies can use it to remind visitors about items they left in their cart and entice them to complete their purchase.
  • Cross-selling and upselling: Retargeting can also be used to promote related products or services to customers who have already made a purchase.
  • Lead nurturing: B2B companies can use it to stay top-of-mind with prospects who have interacted with their website or marketing materials.
  • Brand awareness: Retargeting can also be an effective way to increase brand recognition and reach potential customers who are more likely to engage with your business. Research has shown that retargeting can significantly increase ad engagement by up to 400%, showcasing its effectiveness in capturing attention and driving action.

What are the benefits of implementing a retargeting solution?

This tool is becoming increasingly popular in the world of digital marketing as it helps businesses reach their prospects, nurture leads and drive sales. It enables companies to create highly-effective marketing campaigns that target people who have previously interacted with their brand, either through visiting their website, clicking on a social media ad, or engaging with an email campaign.

Here are the main benefits of using retargeting software for businesses:

  • Better targeting: With a retargeting tool businesses can target their ads to the people who are most likely to become customers based on their previous engagements with the brand. This increases the chances of conversion, which in turn leads to more sales.
  • Increased brand visibility: Retargeting helps to keep businesses' brands at the forefront of their prospects' minds, even after they leave the website. This leads to increased brand recognition, which is vital for sustained success.
  • Increased conversion rates: By targeting people who have expressed an interest in a business's product or service, retargeting can increase conversion rates, leading to more sales and revenue for the business. Truelist stats show that remarketing campaigns can boost conversion rates by an impressive 161%, demonstrating its ability to re-engage lost customers effectively.
  • Enhanced customer engagement: Retargeting provides businesses with the ability to engage with their prospects at multiple touchpoints. By doing so, they can create a strong relationship between the business and their customers, which can lead to increased loyalty and repeat business.
  • Cost-effective: The system is a cost-effective way to reach high-intent customers without spending a lot of money on advertising. It also has a high ROI, which means that businesses can get a good return on their investment.

10 key features of retargeting software

When managing campaigns, it's crucial to steer clear of common mistakes that can hinder their success. Retargeting technology offers numerous features designed to help you avoid these pitfalls. Here are 10 key features to keep an eye on:

1. Pixel-based and list-based retargeting: Retargeting software should support both types of retargeting to offer flexibility in targeting and messaging.

2. Automated audience segmentation: The ability to segment audiences based on behavior, demographics, and other factors should be built into the retargeting solution for more effective targeting.

3. Cross-device retargeting: The system should support the retargeting of users across different devices, including mobile, tablets, and desktops.

4. Custom ad scheduling: The ability to customize ad schedules for different audiences can help improve engagement and reduce costs.

5. Ad frequency capping: It should allow for frequency capping to prevent ad fatigue and improve the user experience.

6. Advanced reporting and analytics: The reporting and analytics features should provide insights into audience behavior, ad performance, and campaign ROI.

7. Integrations with ad networks: The ability to integrate with popular ad networks, such as Google AdWords and Facebook Ads, can help streamline campaign management.

8. A/B testing: The retargeting program should support A/B testing to optimize ad messaging, design, and targeting.

9. Retargeting based on first-party data: It should allow for retargeting based on first-party data, such as customer lists and CRM data, for better targeting and personalization.

10. Lookalike audience targeting: While it's important to avoid relying solely on lookalike audiences, the platform should allow for the creation and targeting of lookalike audiences to expand reach and improve targeting.

Key considerations when purchasing a retargeting system

A comprehensive retargeting solution can help businesses to maximize their online ad campaign ROI. However, with a wide range of software options on the market, it can be challenging to know which one to choose. As a business, there are several factors to consider when making this purchasing decision.

Firstly, ease of integration should be a top priority. Your retargeting platform should be easy to integrate with your website and any other relevant apps, platforms, or tools you use. This ensures that your retargeting campaigns can run smoothly and effectively.

Secondly, it is important to consider the range of ad formats available with the software. You should choose one that offers a wide range of ad formats, including display ads, banners, social media ads, and video ads. This will give your business the flexibility to craft compelling and effective campaigns that resonate with your target audience.

Thirdly, you need to take into account the targeting capabilities of the package. Your chosen solution should offer detailed targeting options that allow you to identify and engage with your target audience effectively. This includes targeting options such as geographical location, demographics, interests, and past behaviors.

Fourthly, transparency should also be taken into consideration. You need to be able to track and monitor the performance of your retargeting campaigns with ease. Therefore, you should choose a retargeting package that offers a transparent and easy-to-use reporting system.

Last but not least, pricing is a crucial factor to consider. Look for a software vendor who offers pricing packages that are scalable, flexible, and tailored to your specific business needs. The best product for your business is one that meets all your retargeting needs while being budget-friendly.

Trends shaping the retargeting software industry

As we move into 2024, the world of online advertising continues to evolve at a breakneck pace, with new trends and technologies emerging seemingly every day. One area that has seen significant growth and innovation in recent years is retargeting technology, which allows businesses to target their advertising efforts towards individuals who have already shown interest in their products or services. Below, we'll take a look at some of the biggest trends we can expect this year and beyond.

1. AI-powered retargeting
Artificial intelligence is playing an increasingly important role in all areas of online advertising, and retargeting is no exception. By using machine learning algorithms to analyze vast amounts of data, AI-powered retargeting software can identify the most promising potential customers and direct advertising efforts towards them with ever-increasing accuracy.

2. Personalization
The days of one-size-fits-all advertising are long gone. Today's consumers expect to receive targeted ads that are tailored to their specific interests and needs. A retargeting solution that incorporates personalization features will be better able to capture consumers' attention and drive conversions.

3. Cross-device retargeting
As consumers increasingly move between different devices, it's essential for retargeting efforts to be able to follow them. Cross-device retargeting technology can identify individual users across multiple devices and ensure that they receive relevant ads, no matter where they are.

4. Video retargeting
Video is rapidly becoming one of the dominant forms of online advertising. A tool that incorporates video ads can provide a powerful and engaging way to reconnect with potential customers who may have previously visited a business's website.

5. Enhanced analytics
As with any advertising effort, it's vital to be able to accurately measure the effectiveness of retargeting and advertising campaigns. We can expect to see retargeting programs that offers even more detailed and actionable analytics, allowing businesses to refine their efforts and maximize their return on investment.

Conclusion

The world of retargeting software is sure to continue evolving in the years to come, with new technologies and approaches constantly emerging. By staying ahead of the curve and incorporating the latest trends into their advertising strategies, companies can ensure that they remain competitive and effective in the crowded online marketplace.