Customer Loyalty Software

Customer loyalty software refers to a digital solution designed to help businesses attract, engage, and retain loyal customers. It provides tools and features to track and reward customer behavior, analyze data, and create personalized experiences that foster brand loyalty. By using customer loyalty software, businesses can implement loyalty programs, offer rewards, and incentives to encourage repeat purchases and advocacy. For example, a retail store may use customer loyalty software to create a points-based system where customers earn points for each purchase and can redeem them for discounts or free products. This software is essential in today's competitive market, as it helps businesses build long-term relationships with their customers and drive revenue growth.

Buyer Guide

Solution category

Viewing 178 Solutions

  • Alphabetical A-Z
  • Alphabetical Z-A
  • Featured solution
  • Maturity
  • Authority





<p>Thousands of the world&rsquo;s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice&rsquo;s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.</p>



Trustpilot is a renowned company that provides a comprehensive customer review management platform. Their services are widely used by businesses of various sizes to establish a trusted brand image and effectively manage customer reviews. Trustpilot allows businesses to connect with both past and future customers and demonstrates their commitment by responding, replying, and managing reviews. With Trustpilot, businesses can build strong relationships with their customers, gather valuable feedback, and showcase their dedication towards customer satisfaction. Trustpilot's platform is a trusted solution for businesses looking to enhance their online reputation and collect genuine customer reviews.

Atento is a global company that specializes in providing outsourcing solutions for customer relationship management (CRM) and business process outsourcing (BPO). With a focus on delivering exceptional customer experiences, Atento offers a wide range of services including customer support, technical support, sales, collections, and back-office functions. Their clients include businesses from various industries such as telecommunications, financial services, healthcare, retail, and technology. Utilizing their expertise in AI and digital transformation, Atento helps businesses streamline their operations, enhance customer interactions, and drive growth. With a strong reputation for excellence and a commitment to innovation, Atento is a trusted partner for companies seeking to optimize their customer service and operational efficiency.

SumUp is a leading provider of mobile payment processing solutions for small businesses. They offer a range of services and hardware devices that enable companies to accept various methods of payment, including credit and debit cards. With SumUp, businesses can access a wide range of payment applications through API management tools, allowing for seamless integration and customization. Their easy-to-use and secure 3-in-1 card reader, combined with the free SumUp App, transforms smartphones and tablets into fully functional payment terminals. SumUp's POS system and software are designed to meet the needs of small businesses, providing affordable and efficient card payment solutions. They also offer quick payouts, with funds transferred directly to the business's bank account within 1-2 business days.

SpotOn is a comprehensive software solution provider that offers a range of services for businesses. Their offerings include online review management software, point-of-sale (POS) systems, and reputation management tools. With SpotOn's review management software, businesses can efficiently manage their online reputation by easily monitoring and responding to customer reviews. Their POS systems provide businesses with a one-stop platform to streamline operations and enhance customer experience. SpotOn caters to various industries, including retail, restaurants, and service-based businesses. They are known for their user-friendly interfaces, customizable solutions, and excellent customer service. SpotOn's software is highly regarded for its ease of use, flexibility, and ability to meet the specific needs of different businesses.

Yotpo is a leading provider of comprehensive solutions that empower businesses throughout the customer journey. They offer a range of services, including loyalty and referrals, email and SMS marketing, reviews and user-generated content, and eCommerce retention marketing. With Yotpo's powerful platform, businesses can optimize their loyalty and referrals programs, enhance customer retention, and drive referrals for their eCommerce ventures. Their enterprise-grade software allows brands to build tailored, customer-centric experiences, fostering brand loyalty and boosting customer engagement. Yotpo's solutions are utilized by a diverse range of businesses across industries to maximize customer satisfaction and drive repeat shopper sales.




<p>Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels &mdash; building loyalty, enriching the customer journey, and increasing revenue. Our AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.</p>


Rewards Network

Rewards Network is a leading fintech company that specializes in providing marketing, loyalty rewards programs, and capital for the restaurant industry. They partner with the world's biggest loyalty programs, including airlines, hotels, and retailers, to help restaurants attract full-price guests. By joining forces with Rewards Network, restaurants can grow their businesses, reach new customers, and secure funding. Rewards Network's services are utilized by restaurant operators who are looking to improve customer loyalty and drive revenue through effective rewards and marketing strategies. With their extensive network of rewards partners, Rewards Network helps transform restaurants into sought-after dining destinations.



VouchFor is a customer reference management solution designed to optimize business administration and enhance customer profiles. This platform offers a range of features including candidate search, data leverage, and existing relationship management, enabling companies and users to accelerate business growth. VouchFor helps businesses leverage existing relationships and data to generate success stories, ultimately improving sales and marketing efforts. With its user-friendly interface and seamless integration with Salesforce, VouchFor caters to a diverse range of businesses seeking effective customer reference management.

Keap is the leading small business CRM (Customer Relationship Management) and automation platform designed exclusively to assist small businesses in saving time and growing without complications. Their software provides functionalities such as creating beautiful landing pages, managing online sales, optimizing content with SEO, and implementing advanced automations. Keap is widely utilized by small businesses looking for a user-friendly CRM solution that streamlines their operations and helps them enhance customer relationships. With features like landing page builders, premade templates, and a comprehensive suite of automation tools, Keap empowers businesses to effectively manage their marketing efforts and drive growth.

Boosting Customer Engagement: Your Ultimate Buyer's Guide to Loyalty Software

Looking for the best customer loyalty software? Our comprehensive buyers guide helps you compare top options and make an informed decision. Boost customer loyalty today!

Customer loyalty is the lifeblood of any successful business. Companies that excel in building strong customer relationships benefit from loyal customers who are more likely to refer friends and family, make repeat purchases, and ultimately increase a company's revenue. That's why businesses are increasingly turning to customer loyalty software to help them manage their loyalty programs and increase customer retention. With a wide range of options available in the market, it can be difficult to determine which solution is right for your business. In this buyer's guide, we will be taking an in-depth look at all the key features you need to consider when choosing a loyalty solution for customers, so that you can make an informed decision that drives growth and success for your business.

What is customer loyalty software?

A customer loyalty software (CLS) is a technology that helps businesses to build and strengthen relationships with their customers. Essentially, it is software designed to reward customers for their repeat business. These rewards can range from small incentives like discounts or coupons to larger incentives like access to exclusive events or products.

Common use cases for CLS include:

  • Customer retention: It is used to keep customers coming back through incentives and rewards. By offering rewards for repeat business, customers feel valued and are more likely to continue doing business with the company.

  • Referral programs: It can also be used as part of a referral program. Businesses offer rewards for customers who refer new business to them, encouraging word-of-mouth advertising and expanding the customer base.

  • Data collection: A CLS software can collect data on customer behavior and preferences, which can be used to improve products and services. Companies can also use this data to target marketing efforts more effectively.

  • Brand loyalty: This solution builds customer loyalty, which leads to brand loyalty. Consumers who feel valued and rewarded are more likely to become loyal customers, who are more likely to recommend the company to others.

A CLS program is used by companies of all sizes, from small businesses to large corporations. Some industries that commonly use it include retail, hospitality, and finance. Any company that relies on repeat business from customers can benefit from implementing one.

What are the benefits of utilizing a customer loyalty program?

In today's crowded marketplace, businesses are being forced to focus more on customer experience and loyalty to remain competitive. One way to achieve this is by incorporating a customer loyalty system into their operations.

Here are the main benefits of utilizing one:

  • Retain customers: One of the primary benefits of utilizing a customer loyalty platform is to retain customers. By offering exclusive rewards, discounts, and other incentives, businesses can encourage their customers to stick around and continue to engage with the brand.

  • Increase customer engagement: Customer loyalty software creates an engaging experience for customers to interact with a brand. By providing loyalty points for different activities, such as purchases and social media interactions, customers are motivated to engage more with the brand and its products.

  • Better customer insights: A loyalty software solution can provide businesses with valuable customer insights. By analyzing customers' purchase patterns and interactions, businesses can better understand their target audience and tailor their marketing efforts accordingly.

  • Cost-effective marketing: This solution helps businesses attract new customers as well. By offering referral bonuses and other incentives, existing customers can encourage their friends and family to shop with the brand. This cost-effective approach helps businesses save money on traditional advertising methods. A study from research firm BIA/Kelsey found that more than one-third of small businesses (34%) use loyalty programs as a part of their marketing strategies to attract and retain customers, and another 21% said they were likely to adopt loyalty programs in the next 12 months. 

  • Improved customer data: With a customer loyalty tool, businesses can collect valuable data about their customers, including their preferences, behaviors, and demographics. This data can then be analyzed to improve customer experiences, optimize marketing efforts, and increase revenue.

  • Competitive advantage: Customer loyalty software gives businesses a competitive advantage in their industry. By creating a unique and engaging loyalty platform, businesses can differentiate themselves from their competitors and encourage customers to choose them over others.

By providing an exceptional customer experience through the use of a customer loyalty program, businesses are more likely to succeed in today's competitive marketplace.

10 key features of customer loyalty software

A customer loyalty program software is a valuable tool that companies can use to engage and retain their customers. Here are its 10 commonly found features:

  1. Rewards programs: A great way to reward customers for their loyalty. Points can be awarded for purchases or other actions that incentivize customers to continue shopping with a certain company. A research by Deloitte revealed that 31% of consumer loyalty programs allow members to earn through non- transactional means. 

  2. Customer data collection: Collecting data on customers can provide insights into their behaviors and preferences, allowing businesses to target marketing efforts more effectively.

  3. Personalization: Personalizing marketing efforts can lead to increased engagement and customer satisfaction. Many loyalty packages offer personalized reward programs and promotions based on customer data.

  4. Mobile integration: With more people using their mobile devices for shopping, loyalty platforms that integrate with mobile apps can offer a more seamless and convenient experience for customers.

  5. Social media integration: Social media is a powerful tool for engaging with customers. Loyalty tools that integrate with social media can provide more opportunities for engagement and brand awareness.

  6. Referral programs: Referral programs can incentivize customers to spread the word about a business, leading to more customers and increased brand loyalty.

  7. Gamification: Adding game-like elements to a loyalty program can make it more engaging and fun for customers. This can lead to increased participation and higher customer satisfaction.

  8. Analytics and reporting: Tracking customer behavior and program performance can provide valuable insights for businesses. Advanced analytics and reporting features can help businesses make data-driven decisions and improve their loyalty programs over time.

  9. Omnichannel support: Customers interact with businesses through a variety of channels, including in-store, online, and on social media. Loyalty packages that can be accessed and used across all channels can offer a consistent customer experience and improve overall engagement.

  10. Customer support: Providing excellent customer support is essential for any business. Loyalty programs that offer dedicated customer support can improve customer satisfaction and retention.

In customer loyalty software can be a powerful tool for engaging with customers and improving customer retention. By incorporating these commonly found features, businesses can create effective types of loyalty programs that provide valuable benefits to both customers and the company.

Key considerations of a customer loyalty solution

Customer loyalty is critical for businesses in today's highly competitive market. As the adage goes, "it's cheaper to retain a customer than to acquire a new one." That's where customer loyalty software comes in. These programs can help businesses to understand their customers better and build long-lasting relationships that improve loyalty and boost revenue.

Before making a purchase, businesses must consider several factors when investing in this package. Here are the most crucial ones:

Purpose and objectives

Before investing in a customer loyalty system, businesses need to have a clear sense of what they are trying to achieve. Loyalty programs are not one-size-fits-all, and different systems offer various features, functionalities, and benefits. Some systems are designed to help businesses reward customers for their loyalty, while others focus on customer engagement, data analysis, or customer retention. Knowing the end goal will allow businesses to choose the right software that will meet their needs.

Ease of use

The customer loyalty software should be easy to install, implement, and manage. Business owners should consider how much time and effort they have to dedicate to the system. They should also think about the level of support and training required to get everyone on the same page. Intuitive user interfaces, simple navigation, and good documentation will ensure that everyone can quickly adapt to the system and use it to its full potential.


Different customer loyalty systems come packed with different sets of features and functionalities. Some systems offer robust reporting and analytical tools that can provide in-depth actionable insights into customer behaviors and preferences. Others may provide more straightforward features like reward points redemption or customer segmentation. Businesses should consider the features that are essential for their customer loyalty programs and choose the software that offers them.

Integration and compatibility

The application should be compatible with existing business systems. It's crucial to ensure that it can integrate with other technologies within the business, like CRMs or Point of Sale systems. Otherwise, the business may waste time and resources trying to connect incompatible systems leading to a frustrating experience for the business and its customers.


The cost of the platform itself and the long-term ROI should be considered before making a purchase. It's essential to analyze how much it will cost and whether the business can see a significant return on its investment in a reasonable time frame. Businesses should calculate all the costs involved, like set-up fees, monthly subscriptions, and additional charges for extra services.

Purchasing the right loyalty tool can provide businesses with several benefits, including higher customer satisfaction, improved customer retention, increased revenue, and more. However, businesses need to consider various factors before making a purchase, including their objectives, ease of use, functionality, integration, and cost. By carefully analyzing these factors, businesses can find the right customer loyalty software that meets their needs and helps them to achieve their goals.

Industry trends for customer loyalty software

This tool has become an integral tool for businesses to attract and retain customers. As we step into the future, grasping the latest trends in customer loyalty programs will help businesses stay ahead of the curve. Here are some of the biggest trends for this technology for this year and beyond:

  1. Omnichannel integration:Customers expect seamless experiences across various touchpoints, and businesses should strive to deliver just that. Customer loyalty programs with omnichannel integration allow customers to interact with brands on their preferred channels, whether it be offline or online.

  2. Gamification: With the rise of gamification, businesses can make their loyalty programs fun and interactive. Incorporating game-like elements such as points, badges, and challenges help incentivize customers to engage more with the brand.

  3. Personalization: Modern customers demand personalized experiences, and loyalty programs should reflect that. Tailoring rewards and promotions based on customer behavior helps businesses foster stronger customer relationships.

  4. Artificial intelligence: AI-powered customer loyalty software can analyze customer data to provide personalized recommendations and predict customer behavior. Implementing AI solutions to loyalty programs can enhance customer experiences and improve program effectiveness.

  5. Mobile-friendly: The majority of customers use mobile devices to engage with brands, making mobile-friendly loyalty software crucial. Providing customers with mobile access to loyalty programs makes it easy to track progress, redeem rewards, and engage with the brand.

Keeping up with these customer loyalty software trends will help businesses attract and retain customers, thus contributing to revenue growth.


In summary, customer loyalty software is designed to keep customers coming back by rewarding repeat business. It can be used to retain customers, facilitate referrals, collect data, and build brand loyalty. Companies of all sizes and industries can benefit from integrating CLS into their business strategy. By investing in one, companies can build stronger relationships with their customers and increase revenue.