Leading the next era of digital experience

The next era of digital experience isn't about more technology — it's about actually making it work.
Report Report Cover
In Sitecore's global study of 1,009 senior enterprise leaders across 10 industries and four regions, one truth came through clearly: organisations aren't struggling to find technology. They're struggling to make it deliver. Complexity, failed implementations, and platforms that overpromise and underperform are the real barriers standing between innovation and impact — and the cost isn't just financial. It's momentum, trust, and competitive ground lost.

Report Snapshot

  • Why 43% of leaders say their current platforms are actively blocking innovation — and why powerful tooling without expert implementation is its own form of legacy debt.
  • The AI readiness gaps costing enterprises real results: 42% can't integrate AI effectively, and 37% still can't deliver the personalisation their customers expect — despite significant platform investment.

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