The B2B Marketing Effectiveness Benchmark Report 2026

89% of B2B marketers describe their performance as high-performing or performing well. Yet only 11% claim measurement and attribution as a team strength – the lowest of all ten capabilities tested. This is the confidence paradox: the gap between how effective B2B marketers feel, and how well they can prove it. Drawing on responses from 269 verified B2B marketers, this report benchmarks where the industry stands today, identifies the structural gaps that separate high performers from the rest, and examines what it would actually take to close them.

Report Snap Shot

• Where confidence breaks down – across targeting, brand attribution, measurement, and budget planning
• What high performers do differently, and why their advantage compounds over time
• What it takes to build evidence that survives a serious budget conversation