Six Things B2B Gets Wrong About Marketing

After decades building global consumer brands – including BBC Earth and Harrods – Amanda Hill stepped into B2B expecting a completely different world. What she found: the gap between B2B and B2C is smaller than most people think, and B2B often ignores the principles that still apply. In this guide, she identifies six widely held assumptions that continue to limit B2B marketing effectiveness, and how applying proven consumer marketing principles can unlock greater impact

Report Snap Shot

• Why emotion and creativity drive results even in rational markets
• How to turn complex buying committees into a competitive advantage – and where CX gaps create openings for market leaders
• Why brand is your greatest asset in high-stakes decisions, and how to build for sustainable growth