4 Branding Tips for Corporate Events in 2020

Tuesday, March 31, 2020

Exhibitions and tradeshows can be great places to showcase your brand. But how do you make the most of these events to ensure visitors remember you?

Article 3 Minutes
4 Branding Tips for Corporate Events in 2020

It takes just seven seconds for people to make a solid impression of you, which is why you need to make the most of your first meeting.

With this in mind, if you're planning on exhibiting at a corporate event in 2020, it pays to seize the opportunity to ensure your branding is perfect.

Events can be the perfect place to:

Increase awareness

An event offers you the perfect opportunity to shout about your brand. You may be meeting new and potential customers or could be welcoming existing ones.

Help drive sales

At an event you can offer demonstrations of your products and services. You can even encourage visitors to try them out for themselves – this shows confidence in what you offer, and if visitors like what they see, they’ll be more inclined to make a purchase

Boost engagement

Engagement is essential to building a brand. Not only do you need to keep people engaged with what you offer, but also maintain communication with them. Be sure to promote new products, anniversaries and any exciting news.

Here, we've taken a look at some of the top event branding tips for 2020 to ensure you capture the audience and take control of the impression you make:

Tip 1: Love your logo

Your logo is vital to publicity. The world’s most famous brands have memorable logos, and that’s because they’re everywhere. At your event, have a feature wall with your logo displayed in a prominent position – also think about ways to get your logo roaming the event (place it on balloons, bags, pens etc.) so when visitors walk around, they’ll be promoting your brand.

Tip 2: Keep it consistent

You don’t want to send a confusing message to potential customers and clients. When choosing colors, fonts, images and overall style, make sure it is consistent with your brand. Whether you're creating bespoke banner displays or pop up stands, consult an in-house or outsourced specialist to help you nail your design. If you choose to outsource this, make sure your specialist can provide a wide range of displays for exhibitions, allowing you to maintain your signature style throughout.

Tip 3: Social media

A cost-effective and easy way to create visual branding is by using social media. Use a range of platforms – Facebook, Twitter, Instagram and LinkedIn – to capture different audiences. Use them in the run-up to an event to shout about it, what you’re going to be doing, who will be there etc.

When it’s the day of the event, create a branded hashtag for visitors to use; maybe they could win a prize by snapping a picture of your team and posting it online. It will get your brand and message out there as well as being a great way to engage with your audience.

Tip 4: Create an app

Perhaps more relevant if you’re hosting the event, an app is also a fantastic way to get your branding out there. It can be used as a central hub about the goings-on at the event, can let visitors know when demonstrations will be happening, and share any important news. When the event is over, you can still maintain it as the number-one place for the latest industry news and latest-product reveals.

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Chelsea Ellsworth

Writer

Chelsea Ellsworth is an experienced and enthusiastic freelance writer who has written for a variety of online publications and magazines. Chelsea is passionate about creating interesting and engaging articles, specializing in business and emerging technology related content. Often writing from a global perspective, keeping up with the latest news and trends is essential to her work.

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