These days, reaching out to customers via mobile is a lot easier, cheaper, and more productive, especially as over 62% of the world's population is already making use of smartphones.
According to reports, mobile shopping makes up for more than 50% of worldwide ecommerce statistics, and the global mobile shopping industry should surpass $2.3 trillion by 2020. It’s not surprising to learn that consumers who use mobile devices for shopping spend twice as much as their desktop counterparts.
Why mobile commerce matters
Mobile shopping is convenient, saves time, and is less stressful for users. If your business is going to succeed in this technology-driven economy, then you can’t afford to turn a blind eye to mobile commerce.
Here are a few tips on how to run a successful mobile commerce campaign:
Optimize your website to become mobile-friendly
This is always the first step toward achieving a successful campaign. Mobile commerce encourages impulse purchases, and according to statistics, close to 70% of mobile search leads to a purchase action within an hour. Consumers will stop using a website if it takes more than three seconds to load, so it’s vital yours is mobile-friendly.
Identify your ideal audience and where to locate them
Identifying your ideal audience would require you to create a buyer persona. Once you’ve achieved this, the next step is to locate platforms where your ideal buyer persona would be spending most of their time and run mobile ads to these locations.
Create a mobile app for your business
According to research, 86% of consumers carry out most of their mobile activities from various apps, and over 53% of users carry out their shopping through company-specific apps.
Check out the infographic below to learn more about mobile commerce.