4 Key Benefits of Having a Mobile App For Your Business

The importance of mobile app development is more evident today than it was ever before. More users are looking to get things done virtually. Simultaneously, companies are also changing their work modes. They understand the perks that come rolling with a business app. They aim to pay an easy way for end-users to access company details and stay updated with the new developments.

According to eMarketer, nearly 90% of the users’ time goes into using mobile apps.

^_Source

However, before you jump into developing apps for your business, you must review what you want to achieve through those apps. Understanding the benefits of mobile apps is one of the most sensible ways to approach this.

Here are a few ways your business will reap the benefits of creating mobile apps for customers:

1. Helps in the promotion and offers excellent support

You can build a mobile app for prospects by integrating promotions and discount offers within the application. Make sure you create an irresistible offer and notify the users through the app. The aim is to reach an extensive customer base by timely notification and in-app top-ups. For example, push notifications are a great way to get to the right people at the right time.

_^Source

Make sure you work out this system in a specific order. For example, push notifications with emojis have a higher opening rate than plain text ones. Often, you aim to offer support and relevant updates for the app users. Instead of asking them to log in and scan the app, you can give them live updates regarding the issues they face.

Online shopping giants like Flipkart and Myntra have utilized app development at its optimal potential. The app stays logged in, making it easier to keep prospects in the loop.

2. Direct communication and geo-target marketing

The changing times will make social distancing a new normal in the post-COVID world. More customers will be looking for ways to connect with companies online. The apps will enable you to establish an operable and full-fledged point of contact with the customers.

You can tell them about new products, promotions, features and discounted rates. This direct communication channel will also bring valuable information like geographical location, demographics, and shopping behavior. It helps a business to understand the market demand and sort their sales accordingly.

Statista research found that most users have over ten apps installed on their phones.

^_Source

To ensure that your app finds a way in users’ phones, you should stay on the edge of modern technologies. Find what rivals are doing and how best-performing apps attract customers.

The vast majority of marketers view their apps as a means to improve customer service. Make sure that your business is ready to serve customers whenever they like. Allowing them to connect with your company over a device is an excellent leap in customer connectivity.

3. Boosts profits

Mobile apps will always be a substantial brick of future business plans. According to INFORMS, app users buy 33% more frequently. They purchase 34% more items and spend about 37% more than the non-app users within 18 months after the launch.

Moreover, Statista predicted that apps would generate about $189 million by 2020. These figures indicate that apps have become an indispensable part of company marketing plans. When working on it, entrepreneurs must ensure that apps are mobile-friendly and responsive.

Also, the security algorithm of an app should be intact to avoid attacks from malicious entities. Following a security structure like airG scam-free apps is one of the best ways to make it happen.

Remember, the more interested and pleased people are with your app, the better reputation you could have. If you succeed at providing a seamless experience to the customers, you could gradually climb the success ladder.

4. Improves customer loyalty

Companies cannot work in a silo. There’s plenty of giving and taking involved in a business where the market responds to your services. The key to establishing a successful company always lies in providing meaningful experiences to the customers. It would be apt to state that mobile apps are the future of business.

A TechCrunch finding tells us that consumers spent 3.5 trillion minutes on apps from Android devices in 2020. Given these numbers, it becomes quite essential for companies to design a mobile app. An app helps to smooth the marketing journey by developing connections between customers and brands. Constant notifications and reminders from an app encourage customers to make purchases.

The key is to be available for your customers and provide several touchpoints to cater to their needs. Give them rewards and encourage them to spend on your mobile app. For example, Taco Bell introduced its loyalty program through an app a few years ago. They integrated a game-like structure where customers could play and earn rewards. This app turned out to be an immense success as it engaged the target group on social media. The combination of social media and mobile app was the perfect recipe to achieve instant popularity.

^_Source

Here are some of the easy ways you can integrate loyalty programs in your mobile apps:

• Offer instant rewards to app users: A point system to reward buyers on their purchases will encourage them to shop more
• Encourage social sharing: Integrate social media buttons to motivate app users to share their experiences with others
• Provide timely and personalized recommendations: Study users’ sessions to know how they work around the app and which products seem to gain their attention.

Final thoughts

Once you’ve finalized an app for your business, make sure you have an evolving design. If your business continues to operate without enhanced functionality, you’ll stay stuck to the bottom of the grid while the competition takes a hike.

Make sure you invest in a creative, experienced, and resourceful mobile app developer to help you through the process.