How does voice search work?
Rather than typing keywords into a search engine, voice search lets users verbally state their query or command to an AI-powered virtual assistant (such as Amazon Alexa, Google Assistant or Siri) which will then provide a verbal response based on the search engine results. Research shows that voice search is rapidly taking over how people search for information online, and experts anticipate it could make up half of all online searches by 2020.
Why add voice search to your SEO strategy?
Given the impressive rise of voice search, it’s now becoming critical for organizations to adapt their search marketing strategies. Adapting to this new way of doing things will allow brands to remain visible and relevant to consumers in the future. What’s more, optimizing your website for voice search now will help give you an advantage over competitors in the search engine rankings and drive more organic traffic to your website.
Supercharge your marketing with voice SEO
If you’d like to learn more about voice search, then be sure to take a look at the infographic below from the team at ERS IT Solutions. This useful guide offers key tips on voice SEO and expert insights on this new search marketing technique.