The ‘One Search’ ApproachHow to combine your organic and paid strategies for greater effect
Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them. If you’re responsible for SEO, PPC or wider digital strategy this latest ‘One Search’ approach will guide you through a framework for better integration of digital channels to deliver much more efficient, effective search marketing.
Report Snap Shot
- How and why search marketing is changing
- The common challenges brands face when trying to engage their audience
- Why combining paid and organic search can generate huge efficiencies
- How to combine SEO and PPC to boost engagement and drive ROI