How to Create Goal-Oriented Content: Getting Links, Engagements, and Conversions

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Jo-anne BisenioOnline PR Specialist for Spiralytics

Friday, July 3, 2020

With digital marketing leading the charge in expanding brand exposure and reach, content marketing has become a central practice in the industry. By creating, publishing, and distributing valuable content to target markets, turning prospects into paying customers has become easier.

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With this knowledge, just about every company and brand have decided to try their hand at creating content. Unfortunately, this means that viewers are flooded with all types and manner of blog posts, videos, infographics, photos, and more. So, how can your brand’s content stand out in a sea of similarly-themed content? This is where goal-oriented content comes in.

Goal-oriented content answers the question: what is this content for? Whether you’re trying to convert leads into sales, provide expert opinion, or improve your brand’s keyword rankings, optimizing your content to align with these objectives helps make your content more effective.

Aside from providing additional value to your reader’s life, this approach to content production ensures that you maximize your resources and achieve your business goals. When content is created for content’s sake, it runs the risk of being fluff that neither attracts readers and prospects to your brand nor aids in reaching your objectives in the first place.

The infographic below illustrates how to create goal-oriented content, focusing on three different types: content for links, engagements, and conversions. From there, it discusses the specific goals and key performance metrics for each type. Finally, it details a list of best practices to ensure success.

There’s no one way to approach content marketing—each business or project can have different objectives that require different strategies. The best part of these content types is that they can be done on their own or combined to hit more goals in one go. The key is finding what addresses your goals better and maximizes the effort to create the content.

Continue reading to learn more about goal-oriented content to elevate your marketing strategies!

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Jo-anne Bisenio

Online PR Specialist for Spiralytics

https://www.spiralytics.com/

Jo-anne is an Online PR Specialist for Spiralytics. She loves digital media so much she aspires to have a career in it. Jo-anne likes to spend her free time watching films about history, indie and romantic comedy – or just re-watching her favorite series, friends.

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