If you’ve been working on marketing campaigns for a while, you know the worth of a good content marketing campaign. It works on many different levels - from building brand awareness and trust among your audience to turning visitors into returning clients. It’s not a surprise that 93% of B2B organizations are very or extremely committed to running content marketing campaigns.
But, as always, not all content marketing campaigns are equally successful and marketers often use different types of tools and methods. Most B2B (78%) and B2C (74%) marketers have a content marketing strategy they’re using, which is definitely a step in the right direction.
When it comes to what types of content they’re creating, there are some bigger differences between B2B and B2C marketers. B2B are focused on creating quality long-form content, while their B2C colleagues are using social media stories the most. This all comes from performing audience research and determining what their target audience is interested in and which platforms they use to consume content.
In this infographic, based on research done by Content Marketing Institute, Point Visible have visualized all the key content marketing stats for 2019. Find out which types of content are most popular, how many marketers are using paid methods for promotion, and how they research their audience.