Everyone knows that having targets is important for monitoring your progress and ensuring your business doesn't become stagnant over time. However, actually achieving them can be another thing entirely.
It can be easy to overthink your goal setting and as a result it can end up being much more complicated than it needs to be. There are, in fact, some very simple ways you can ensure you achieve your goals, helping push your business further.
1. Create them to be realistic
The most important thing about setting goals is to make sure they are realistic. Obviously, targets are set to push you, but if you make them virtually impossible then you risk becoming demoralized.
You can create your goals however you want to, but one of the most common ways to make sure they are possible is to adopt the SMART principles. Using these to help you develop your goals will allow you to set targets that are achievable while still pushing for progress and improvement.
2. Evaluate before and after
Finding the right model that allows you to succeed can be difficult, but it's important that you use your goals as a way to propel you towards this. For this to work, you need to evaluate where you are before you set your targets and analyze the progress you have made after you have achieved it (or after the time you set yourself has ended).
Business leaders are driven and so often move straight from one goal to setting themselves a new one, without taking the time to learn from the progress they've made. By evaluating your journey towards your target you can find ways to further improve and better understand the new position it puts you in.
3. Celebrate the good, the bad and the ugly
It's important that you learn as much from your failures as you do your successes. Sure, you may not want to throw a Champagne reception if you fall massively short of your goals, but you can’t just sweep past it.
All business leaders have experienced disappointment at some point in their career, but what sets them apart from those who completely fail is that they are able to learn from their mistakes and improve. This means you should value your shortcomings as much - if not more - as you do your successes.