3 Ways to Drive Business Success


Insights for ProfessionalsThe latest thought leadership for Management pros

Monday, September 18, 2017

Success is more than overall profits and, as such, you need to look at more than financials to achieve it. Changing how a company runs and the tools it uses can help to drive success.

Article 3 Minutes
3 Ways to Drive Business Success

The definition of success can vary from business to business, incorporating everything from profit to social media engagement. While success may be a slightly different idea when it goes beyond financials, every company is reaching for it, which means that having the right attitude and mechanisms to achieve your goals is vital.

As well as looking at how success is going to be defined and measured, it is important to assess what changes can be made within an organization to better reach targets. This means having a thorough understanding of business trends and the tools available that could help drive success and benefit operations.

From software that can make daily internal communications simpler to departmental shifts that change how a company works, there are a number of ways to better drive success.

1. Integrate sales and marketing

Traditionally, sales and marketing teams have worked independently of each other, with different goals. However, an increase in online research means that siloed teams are no longer the best option when it comes to hitting overall business targets.

Consumers now assess a brand, its offerings and reviews online before considering a purchase, meaning that the buying cycle can be a lot longer and more convoluted. As Forbes points out, this means that companies should ensure content is available that reflects the information customers will be looking for in relation to risks, challenges and pain points.

In order for marketing to know what these are, it is vital that the department be fully integrated with sales. Your sales team will have a thorough understanding of issues that are raised by leads, the information they request before making a purchase, and how they come to make a purchase.

This insight can ensure that online content and marketing efforts reflect these issues and so build trust in your company before a product or service is bought.

2. Improve digital efficiency

It may not seem that improving the efficiency of daily tasks has much of an impact on success, but ensuring all teams are as productive as possible can go a long way to helping reach goals.

Losing time dealing with confused internal communications or working across different systems can cause small issues that add up to something bigger. This is why the Telegraph suggests looking at digital solutions that could help organization, communication and everyday activities that a company relies on.

Embracing the cloud to allow for the automation of processes and more efficient practices ensures that documents can easily be accessed and shared, as well as allow for flexible working patterns that can benefit employee morale. This can also be a cheaper option for companies, as all apps, data and software can be found in one place, which could benefit total profit.

Similarly, switching internal communications from email to tools like Slack enables easy discussion, sharing and searches. This means staff no longer have to trawl through emails to find an answer, while knowing that any emails they do receive will not be from within the company.

3. Train for leadership roles

Managers and team leaders are vital parts of an organization and one of the biggest influencers on processes, staff morale and results. Not only does this mean that you should invest in your managers, it also shows that training individuals to take on leadership roles in the future can be beneficial to success.

Entrepreneur highlights the fact that managers have a direct impact on many aspects of an organization that lead to its success, showing that investing in them can have a hugely positive effect.

While you can bring on a manager to fill a vacancy, promoting from within ensures that an employee is aligned with the company culture, understands what is expected of a team and is invested in the business' success.

Creating training programs that are based on an individual's strengths and weaknesses in order to equip them with the skills they will need to take on more responsibility in the future can be beneficial for your business. They can lead to greater staff retention, allow a company to grow from the bottom up and keep employees invested in the organization.

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