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Report MuleSoft Building a Single Customer View Using APIs

Building a Single Customer View Using APIs

Access to data is critical for companies looking to transform customer experience; they need to understand as much about their customers as possible in order to create positive experiences.

Having a “customer 360” view allows an accurate, timely, and complete view of customers - but can be difficult and time consuming to set up and manage. This whitepaper presents an approach to modularizing your customer 360 view, in order to deliver the right experience to your customers at the right time.

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According to McKinsey, “Companies that create exceptional customer experiences can set themselves apart from their competitors... armed with advanced analytics, customer experience leaders achieve revenue gains of 5 to 10 percent and reduce costs by 15 to 25 percent.”