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Why Customer Identity?

Learn how a renewed focus on customer identity can unlock innovation and inspire new capabilities.

Today’s companies must enable their customers to engage with their apps or services at any time, from any device, in a secure and safe manner. At the same time, companies must also ensure that these engagements are convenient and consistent across the full range of digital channels. For digital-first organizations or those wrestling with digital transformation, Customer Identity Access Management (CIAM) is a fundamental technology to enable their digital business strategy.

Report Snap Shot

In this high-level overview, we aspire to show you that the answer to “Why CIAM?” is much richer than most people realize, including:

  • Business benefits
  • How customer identity can optimize both customer and developer experiences
  • Case studies of customer identity in action
  • What to look for in a robust CIAM solution

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