From security bottleneck to revenue growth engine
The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review.
Webinar Snapshot
- Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift.
- Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences.
- Security as a growth lever: How to turn security bottleneck into an accelerant across brands