How Digital Transformation is Shaping Talent Culture

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Gaurav BelaniSEO and Content Marketing Analyst at Growfusely

Friday, November 26, 2021

Every organization overhauls and synthesizes its current practices and technologies to better connect with its customers and redefine its value proposition in the marketplace.

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How Digital Transformation is Shaping Talent Culture

This practice allows businesses to stay ahead of the curve by growing their user base, retooling their business models and creating additional revenue streams that all stem from a robust customer-centric foundation.

Companies that apply this thinking to their talent strategies can create a whole new world of opportunity for continued success.

In this post, we’ll take a look at how leaders can leverage their digital transformation strategy to shape talent culture and increase collaboration and engagement from their employees.

1. Empowering employees and customers

The goal of digital transformation is to perform better and more efficiently at work, thus providing a better customer experience and increased personalization.

But before satisfying the customer, organizations need to satisfy the employees first, as the digital workplace will directly affect the consumers’ digital experience.

Digital adoption solutions can help here. These types of tools streamline and simplify the transformation process for your business. With these solutions, your enterprise can provide customers what they want - a faster, more responsive and increasingly interactive experience. On top of that, you can also offer accessibility and availability.

2. Facilitating employee orientation and onboarding

Thanks to digital transformation, orientation and onboarding have become more accessible, faster and more convenient, as you now don’t have to distribute HR-related documents such as hiring forms and training materials among numerous departments.

For instance, a Learning Management Software (LMS) system can help new employees in adapting to the firm. It can help employees create profiles and get them started with administrative procedures such as computer logins and email setups.

On top of this, you can offer an introductory video with info about your company’s mission, values, corporate culture and more via the LMS. You can also access ready-made templates to fill out new-hire forms quickly.

Digital transformation has also facilitated self-learning, continuous learning and microlearning. It’s made it possible for trainees to access learning resources at any time and acquire and refresh their knowledge through books, online classes and tests on their PCs or smartphones.

Plus, employees can be appraised regularly to boost their morale, and offered incentives to perform better at work.

3. Enabling remote and flexible working patterns.

Digital transformation enables us to work anywhere, anytime – something which is becoming the norm for many companies.

Digital transformation has also broadened skill pools. Hiring managers these days don’t have to focus on looking for employees who are based near the office - they can hire talents from anywhere as long as they possess the right skills to fulfill a role.

Employees also have various means to communicate – social media, instant messengers and apps, intranet, video conference facilities and more.

4. Enabling automation

Some tools can automate time-consuming manual processes, allowing staff to focus on more productive and essential work.

For enterprises with a large number of employees, it isn’t easy to manage information on paper. Digital tools can come to your rescue. Many digital tools can even connect all of your Gmail, Outlook and Office 365 accounts and let you manage everything from one centralized place. It also integrates with important apps, such as WhatsApp, Slack and Messenger.

Aside from creating a culture of automation, digital tools go a step further and question which processes are necessary in the first place.

5. Improving the employee experience

Digital transformation isn’t limited to transforming the customer experience. When we talk about employee experience, we usually mean improving efficiency and accessibility of information. However, what we commonly miss is that digitization impacts the human experience as a whole, including employees.

When it comes to millennials, there’s only a thin line between professional and personal lives. Staff will log into their social media account during office hours, and regularly check work emails on the weekend.

The employees expect to be treated as customers. They desire to be provided with a similar user experience from their employer when it comes to the digital work environment.

This is where enterprise social platforms, such as Slack and Workplace by Facebook, come in. These platforms let employees work closely as one on tasks and group activities and keep users up-to-date on the newest developments.

6. Helping organizations make better decisions

Data is crucial in any digital transformation strategy as it helps get rid of assumptions and deal with facts. By leveraging AI, enterprises can find patterns and get insights from data to make better decisions.

AI is popularly used in CRM, underwriting, security breach, automating processes and monitoring social media to guess brand perception. AI is also used in developing talent and managing human risk.

AI can help you to identify and develop talent more effectively. For instance, you can use data generated by detailed questionnaires to identify external prospects and determine whether those persons have applied for a role. It can also spot existing employees who would be fitting to take up new roles.

Wrapping up

The digital transformation that’s transforming the global economy is also transforming talent culture. It’s doing that by making things more transparent and level playing fields, forcing communication channels to multi-channel and accelerating the pace of change.

Make sure to consider the points mentioned in this article when bringing forth digital transformation in your organization.

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Gaurav Belani

SEO and Content Marketing Analyst at Growfusely

growfusely.com/

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, He has more than seven years of experience in digital marketing. He likes sharing his knowledge in a wide range of domains ranging from eCommerce, startups, social media marketing to human capital management and much more. His work is featured in several authoritative business publications.

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