While many people think of CSR as something that costs companies money, that’s not necessarily true, especially in the long term. By implementing CSR, companies can engage with customers and employees, create brand awareness, encourage innovation, and reduce operating costs. Over time, CSR can lead to sustained growth.
Once they’re up and running, a company’s CSR program can usually run indefinitely. But getting to that point can be a challenge, especially with no clear plan for meeting challenges that will inevitably arise along the way. Even after a plan has been made, it isn’t always easy to follow through with CSR initiatives. Companies need to spend time creating a strategy that can be implemented realistically and must be aware of the potential hurdles they might come up against.
Some noteworthy examples of companies implementing CSR well are Google and Disney. To find out more about creating and implementing a CSR plan, take a look at this infographic from Washington State University.