Corporate Social Responsibility: A Win-Win for Companies and Customers


Sarah Daren Startup Consultant

Monday, May 11, 2020

Corporate social responsibility (CSR) is more than just a buzzword. It’s the way of the future for companies of all sizes. When a company implements a CSR initiative, they are giving back to the community and the environment in order to have a positive impact on the world.

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Corporate Social Responsibility: A Win-Win for Companies and Customers
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While many people think of CSR as something that costs companies money, that’s not necessarily true, especially in the long term. By implementing CSR, companies can engage with customers and employees, create brand awareness, encourage innovation, and reduce operating costs. Over time, CSR can lead to sustained growth.

Once they’re up and running, a company’s CSR program can usually run indefinitely. But getting to that point can be a challenge, especially with no clear plan for meeting challenges that will inevitably arise along the way. Even after a plan has been made, it isn’t always easy to follow through with CSR initiatives. Companies need to spend time creating a strategy that can be implemented realistically and must be aware of the potential hurdles they might come up against.

Some noteworthy examples of companies implementing CSR well are Google and Disney. To find out more about creating and implementing a CSR plan, take a look at this infographic from Washington State University.

Steps for developing a CSR strategy

Sarah Daren

Sarah Daren has been a consultant for startups in multiple industries including health and wellness, wearable technology, nursing, and education. She implements her health knowledge into every aspect of her life, including her position as a yoga instructor and raising her two children. When she's not watching the New York Yankees play, Sarah enjoys practicing yoga and reading a good book on the beach.


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