How Sephora elevated visual social commerce to drive higher shopper engagement

Modern beauty shoppers rely heavily on real-life visual proof—swatches, tutorials, and authentic customer photos—before committing to a purchase. Standard product photography isn't enough to capture attention or build the confidence needed to drive high-converting digital checkouts. Discover how beauty leader Sephora harnessed visual user-generated content (UGC) across their digital storefronts to create an inspiring, shoppable customer experience that lifts engagement and sales.

Report Snapshot

Transformed Social Proof into Commerce: Integrated authentic customer photos and community videos directly onto high-traffic product pages.
Lifted On-Site Engagement: Created interactive visual galleries that keep shoppers on-site longer and increase basket size.
Streamlined Discovery to Checkout: Allowed customers to buy products directly from real community visuals with seamless click-to-shop functionality.
Scaled Visual Content Aggregation: Maintained a continuous stream of fresh, rights-cleared visual content from passionate beauty enthusiasts.

What is your primary challenge with User-Generated Content (UGC) right now?

Collecting content: Regularly gather steady volume/contextual depth of authentic reviews, photos, and videos across product line

Driving on-site engagement & conversions: Showcase existing content effectively to convert shoppers

Expanding reach: Distribute UGC across retail partners, social, and search channels

Maximizing discoverability: Making UGC visible wherever shoppers are searching

RECAPTCHA

By clicking below you agree to our privacy policy, confirm that you are over the age of 16, and that we and Bazaarvoice can contact you for marketing purposes via email, social, digital ads, post and telephone.